Website Terms of Use

Last updated: 8th July 2026

These Website Terms of Use apply to your use of the Furrr website, including furrr.co.uk, furrr.co and any related website operated by us.

Please read these terms carefully before using our website.

By accessing or using our website, you agree to these terms. If you do not agree to these terms, you should not use our website.

These terms apply to general website use only. Separate terms may apply if you purchase a product, subscribe to a membership, book a service, use our platform, or enter into another agreement with us.

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1. Who we are

Furrr is a trading style of Incubated Ltd.

Company name: Incubated Ltd
Company number: 11928696
Registered office: Asm House, 103a Keymer Road, Hassocks, England, BN6 8QL
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2. About our website

Our website provides information about Furrr, our services, memberships, pet-related content, partner services and related features.

We may update, change, remove or suspend any part of the website at any time.

We aim to keep the website available and accurate, but we do not guarantee that it will always be available, uninterrupted, secure, error-free or fully up to date.

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3. Information on our website

The information on our website is provided for general information only.

Although we make reasonable efforts to keep information accurate and up to date, we do not guarantee that all website content is complete, current or suitable for your individual circumstances.

You should not rely solely on website content when making important decisions about your pet’s health, wellbeing, behaviour, diet, treatment or care.

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Important

4. Veterinary and pet care information

Furrr is a technology and software provider. We help connect pet owners with independent vets, pet professionals, partners and service providers.

Unless expressly stated otherwise, Furrr does not provide veterinary services, veterinary treatment, veterinary diagnosis, prescriptions or veterinary medical advice.

Any veterinary advice, diagnosis, treatment recommendation or professional opinion provided by a vet or veterinary practice is the responsibility of that independent vet or veterinary practice.

Information on our website, including articles, FAQs, educational content, customer support content, AI-assisted features or general guidance, is not a substitute for advice from a qualified veterinary professional.

If you are concerned about your pet’s health or welfare, you should contact a vet. In an emergency, contact your vet or nearest emergency veterinary practice immediately.

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5. Your use of the website

You agree to use our website lawfully and responsibly.

You must not:

  • use the website in any unlawful, fraudulent or harmful way;
  • interfere with the operation, security or availability of the website;
  • attempt to gain unauthorised access to our systems or data;
  • misuse forms, booking tools or communication features;
  • upload or transmit viruses, malware or harmful code;
  • scrape, copy, harvest or extract data from the website without permission;
  • use the website to send spam or unsolicited communications;
  • impersonate another person or misrepresent your identity;
  • infringe our intellectual property rights or the rights of others.

We may restrict, suspend or block access to the website if we reasonably believe these terms have been breached.

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6. Accounts and passwords

If you create an account with us, you are responsible for keeping your login details secure.

You must not share your password with anyone else.

You should contact us promptly if you believe your account has been accessed without permission.

We may suspend or close accounts where we reasonably suspect misuse, fraud, security risk or breach of our terms.

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7. Intellectual property

All intellectual property rights in our website and its content belong to us or our licensors.

This includes text, graphics, logos, branding, images, videos, software, design, layout, icons, documents and other materials.

You may view and download website content for personal, non-commercial use only.

You must not copy, reproduce, modify, distribute, publish, sell, license or commercially exploit any website content without our prior written permission.

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8. User submissions and feedback

If you send us comments, feedback, suggestions, reviews, images, materials or other content, you must ensure that you have the right to do so and that your submission does not infringe anyone else’s rights.

Unless we agree otherwise in writing, you grant us a non-exclusive, royalty-free, worldwide licence to use, reproduce, edit and display your submission for the purpose for which it was provided, including operating, improving and promoting our services.

We will handle personal information in accordance with our Privacy Policy.

You must not submit anything unlawful, abusive, defamatory, misleading, discriminatory, obscene, infringing or harmful.

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9. Third-party links and services

Our website may contain links to third-party websites, apps, services or resources.

These links are provided for convenience only. We are not responsible for third-party websites or services and do not control their content, policies, availability or security.

The inclusion of a link does not necessarily mean that we endorse or approve the third party.

You should read the third party’s own terms and privacy policy before using their services.

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10. Partners and independent providers

Furrr may introduce or provide access to independent third-party providers, including vets, pet professionals, insurers, retailers, contractors or other partners.

Unless expressly stated otherwise, these providers operate independently from Furrr.

We are not responsible for professional advice, treatment, services, products, acts or omissions provided by independent third parties.

Where you purchase goods or services from a third party, their own terms may apply.

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11. Privacy and cookies

We use personal information in accordance with our Privacy Policy.

Our use of cookies and similar technologies is explained in our Cookie Policy.

Our approach to email, SMS, phone, post and marketing communications is explained in our Communication Policy.

We will not treat your acceptance of these Website Terms as consent to receive marketing communications.

Where marketing consent is required, we will ask for it separately.

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12. Marketing communications

We may send marketing communications only where permitted by law.

Where required, we will ask for your consent before sending marketing by email, SMS or similar electronic methods.

You can unsubscribe from marketing communications at any time.

We will not sell your personal information to third parties for their own marketing.

We will not share your personal information with selected partners for their own direct marketing unless you have given clear and separate consent.

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13. Website security

We take reasonable steps to protect our website and systems, but no website or internet transmission is completely secure.

You are responsible for ensuring that your own devices, software and internet connection are secure.

You must not misuse our website by knowingly introducing viruses, malware, trojans, worms, logic bombs or other harmful material.

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14. Website availability

We may suspend, withdraw, restrict or change all or part of our website without notice.

We will not be liable to you if the website is unavailable for any period, except where the law says otherwise.

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15. Our liability

Nothing in these terms excludes or limits liability where it would be unlawful to do so.

This includes liability for:

  • death or personal injury caused by negligence;
  • fraud or fraudulent misrepresentation;
  • breach of your legal rights where those rights cannot lawfully be excluded;
  • any other liability that cannot be excluded or limited under applicable law.

To the fullest extent permitted by law, we are not responsible for:

  • loss caused by your reliance on general information on the website without seeking appropriate professional advice;
  • loss caused by third-party websites, services, professionals or providers;
  • loss caused by events outside our reasonable control;
  • loss of profits, business, revenue, goodwill or opportunity where you use the website for business purposes;
  • indirect or consequential loss.

If you are a consumer, these terms do not affect your statutory rights.

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16. No guarantee of outcomes

We do not guarantee any particular outcome from using our website, services, content, recommendations, introductions, partner offers or third-party services.

Any decisions you make based on information available through the website are your responsibility, subject to your statutory rights and any separate terms that may apply.

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17. Changes to these terms

We may update these Website Terms of Use from time to time.

The latest version will be available on our website.

If changes are significant, we may take reasonable steps to bring them to your attention.

Your continued use of the website after changes are published means you accept the updated terms.

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18. If part of these terms is invalid

If any part of these terms is found to be invalid, unlawful or unenforceable, the remaining parts will continue to apply.

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19. Governing law

These terms are governed by the laws of England and Wales.

If you are a consumer, you may also benefit from any mandatory rights and protections that apply in the country where you live.

The courts of England and Wales will have jurisdiction, except where applicable consumer law gives you the right to bring proceedings elsewhere.

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20. Contact us

If you have any questions about these Website Terms of Use, please contact: