Acceptable Use Policy & Community Guidelines
Last updated: 8th July 2026
At Furrr, we want to create a safe, welcoming and trustworthy community for pet owners, veterinary professionals and animal lovers.
This Acceptable Use Policy and Community Guidelines explain the standards we expect from everyone using our website, services and membership platform.
By creating an account or using Furrr, you agree to follow these guidelines.
Failure to do so may result in content being removed, your account being suspended or closed, or, where appropriate, information being shared with law enforcement or other relevant authorities.
1. Our Community Values
We encourage members to:
- be respectful;
- be honest;
- act responsibly;
- treat animals with care and compassion;
- respect other members' opinions;
- contribute positively to the community.
We want Furrr to be a place where people feel safe sharing their pets, asking questions and connecting with trusted professionals.
2. Your Responsibility
You are responsible for everything you upload, publish, submit or share through your Furrr account.
This includes, but is not limited to:
- pet profiles;
- photographs;
- videos;
- names;
- descriptions;
- comments;
- reviews;
- messages;
- documents;
- profile information;
- usernames;
- any other content submitted through the platform.
You must ensure that your content is accurate, lawful and does not infringe the rights of others.
3. Content You Must Not Upload
Illegal Content
- breaks any law;
- promotes criminal activity;
- assists criminal activity;
- contains stolen material;
- contains fraudulent information;
- encourages illegal behaviour.
Animal Abuse
Content showing, encouraging or promoting:
- animal cruelty;
- animal abuse;
- organised animal fighting;
- neglect;
- deliberate harm to animals;
- illegal breeding activities;
- illegal animal trading.
If we reasonably believe content indicates actual animal welfare concerns, we may report it to the relevant authorities.
Violence
Content containing:
- graphic violence;
- extreme injuries;
- gore;
- torture;
- threats of violence;
- encouragement of violence.
Sexual Content
You must not upload:
- pornography;
- explicit sexual material;
- sexually exploitative content;
- nudity where inappropriate;
- sexually suggestive images involving animals;
- any illegal sexual content.
Any content involving child sexual abuse or exploitation, or material we reasonably believe may relate to such offences, will be reported immediately to the appropriate law enforcement authorities.
Hate Speech
Content that promotes or encourages:
- hatred;
- discrimination;
- racism;
- sexism;
- homophobia;
- transphobia;
- religious hatred;
- disability discrimination;
- harassment of protected groups.
Harassment
You must not:
- bully others;
- threaten others;
- intimidate others;
- stalk members;
- deliberately provoke arguments;
- repeatedly contact people who ask you to stop.
Offensive Content
Including:
- abusive language directed at others;
- obscene material;
- offensive usernames;
- offensive pet names;
- offensive profile images;
- offensive descriptions.
Occasional mild language may not automatically breach these guidelines, but repeated abusive or offensive behaviour may result in moderation action.
Misinformation
You must not knowingly post false or misleading information relating to:
- veterinary treatment;
- medication;
- animal welfare;
- dangerous home remedies;
- fraudulent products;
- scams.
Members should always seek professional veterinary advice regarding their pet's health.
Intellectual Property
You must not upload content unless you have the right to do so.
This includes:
- copyrighted photographs;
- copyrighted videos;
- logos;
- artwork;
- trademarks;
- documents.
If you believe your intellectual property has been infringed, please contact us.
Privacy
Do not upload personal information about another individual without their permission.
This includes:
- addresses;
- telephone numbers;
- email addresses;
- financial information;
- confidential documents;
- veterinary records belonging to someone else.
Spam
You must not:
- send spam;
- post repetitive content;
- advertise unrelated businesses;
- send chain messages;
- manipulate search rankings;
- harvest member information.
4. Pet Profiles
When creating a pet profile, you agree that:
- information should be truthful to the best of your knowledge;
- photographs should accurately represent the animal;
- uploaded images should be appropriate;
- you have permission to upload any photographs submitted.
You remain responsible for maintaining accurate information.
5. Reviews
Reviews should reflect genuine experiences.
You must not:
- publish false reviews;
- impersonate customers;
- manipulate ratings;
- offer incentives for positive reviews unless clearly disclosed.
6. Reporting Concerns
Members are encouraged to report content that they reasonably believe breaches these guidelines.
We will review reports as quickly as reasonably practicable.
Not every reported item will necessarily breach these guidelines.
7. Moderation
To help protect our members and platform, we may, where we reasonably consider it appropriate:
- remove content;
- edit content where necessary to remove prohibited material;
- restrict visibility;
- temporarily suspend accounts;
- permanently close accounts;
- restrict access to particular features;
- request additional information;
- issue warnings.
We are not obliged to publish or retain any content submitted to the platform.
9. Repeat Breaches
Repeated breaches of this policy may result in:
- temporary suspension;
- permanent removal of content;
- permanent closure of your account;
- restrictions on creating future accounts;
- refusal of future membership.
Serious breaches may result in immediate action without prior warning where we reasonably believe this is necessary to protect our members, animals or the integrity of the platform.
10. Appeals
If you believe we have removed content or taken action in error, you may contact us.
We will review the matter fairly and may request additional information before making a final decision.
11. Changes to this Policy
We may update these guidelines from time to time to reflect changes in legislation, regulatory guidance or the development of our services.
The latest version will always be available on our website.
Contact Us
If you have questions about this policy or wish to report content, please contact: