Privacy Policy
Last updated: 8th July 2026
Furrr a trading style of Incubated Ltd respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and share personal information when you use our website, contact us, request our services, or otherwise deal with us.
1. Who we are
Furrr is the data controller responsible for your personal information.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.
2. The information we collect
We may collect and use the following types of personal information:
- your name;
- email address;
- telephone number;
- postal address;
- details of your enquiry or service request;
- information you provide through our website forms;
- records of communications with you;
- payment and billing information, where relevant;
- technical information, such as your IP address, browser type, device type, operating system and website usage information;
- cookie and analytics information, where you have allowed this.
We only collect the information we need for the purposes explained in this Privacy Policy.
3. How we collect your information
We collect personal information when you:
- submit a website form;
- contact us by phone, email, post, live chat, social media or other means;
- request a quote, booking, call-out or service;
- buy goods or services from us;
- sign up to receive marketing communications;
- through third-party marketing agencies;
- use our website, including through cookies and similar technologies.
We may also receive information from third parties where necessary to provide our services, such as payment providers, booking platforms, vets, contractors or professional advisers.
4. How we use your information and our lawful basis
Under UK data protection law, we must have a lawful basis for using your personal information. The lawful basis depends on why we are using your data.
| PurposeType of informationLawful basis | ||
|---|---|---|
| To respond to your enquiry | Name, contact details, enquiry details | Legitimate interests or steps before entering into a contract |
| To provide goods or services | Name, address, contact details, service details | Contract |
| Managing your payments | Name, contact details, payment details, | Contract |
| To take payment and manage invoices | Payment, billing and transaction information | Contract and legal obligation |
| To keep business and accounting records | Customer, invoice and transaction records | Legal obligation |
| To improve our website and services | Website usage and enquiry information | Legitimate interests |
| To keep our website secure | IP address, device information and security logs | Legitimate interests |
| To send marketing communications | Name, email address, marketing preferences | Consent or, where permitted, legitimate interests |
| To use analytics or marketing cookies | Cookie identifiers, device information and website usage | Consent |
Where we rely on legitimate interests, we only do so where we believe our interests are not overridden by your rights and freedoms.
5. Marketing
We will only send you marketing emails or messages where we are legally allowed to do so.
Where required, we will ask for your consent before sending marketing communications. You can withdraw your consent or opt out of marketing at any time by using the unsubscribe link in our emails or by contacting us.
We will not sell your personal information to third parties for marketing purposes.
6. Cookies and similar technologies
Our website uses cookies and similar technologies.
Some cookies are strictly necessary for the website to work. These do not require consent.
Other cookies, such as analytics, advertising, tracking or preference cookies, will only be used where you have given consent through our cookie banner or cookie settings.
You can change or withdraw your cookie consent at any time by using the cookie link in the footer of our website.
7. Who we share your information with
We may share your personal information with trusted third parties where necessary, including:
- vets, contractors or service providers who help us deliver our services;
- website hosting and IT providers;
- payment processors;
- email, CRM or booking system providers;
- accountants, legal advisers and other professional advisers;
- regulators, law enforcement or public authorities where legally required.
We only share personal information where necessary and require our service providers to protect it appropriately.
8. International transfers
Some of our service providers may process personal information outside the UK.
Where this happens, we will ensure appropriate safeguards are in place, such as an adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.
9. How long we keep your information
We only keep personal information for as long as necessary.
Typical retention periods are:
| Type of informationRetention period | |
|---|---|
| General enquiries | Up to 12 months after the enquiry is resolved |
| Customer and service records | Up to 6 years after the end of the customer relationship |
| Accounting, invoice and payment records | Up to 7 years to comply with tax and accounting requirements |
| Marketing records | Until you unsubscribe or withdraw consent |
| Cookie consent records | Up to 12 months, or as required by our consent management system |
| Website security logs | Up to 12 months unless needed for security investigation |
We may keep information for longer if required by law, to resolve disputes, or to protect our legal rights.
10. How we protect your information
We use appropriate technical and organisational measures to protect personal information, including:
- HTTPS encryption on our website;
- access controls;
- password protection;
- secure systems and software;
- staff access limited to those who need it;
- backups and security monitoring where appropriate.
No system is completely secure, but we take reasonable steps to protect your personal information against loss, misuse, unauthorised access, disclosure or alteration.
11. Your rights
Under UK data protection law, you have rights over your personal information. These may include the right to:
- access your personal information;
- correct inaccurate or incomplete information;
- request deletion of your information;
- restrict how we use your information;
- object to certain uses of your information;
- request transfer of your information;
- withdraw consent where we rely on consent;
- object to direct marketing;
- ask for a review of automated decisions, where applicable.
To exercise your rights, contact us at [insert email address].
We may need to verify your identity before responding. We will normally respond within one month.
12. Automated decision-making
We do not use your personal information to make decisions that have a legal or similarly significant effect on you using solely automated means.
If this changes, we will update this Privacy Policy and explain what decisions are made, what information is used and your rights.
13. Children
Our website and services are intended for people aged 16 and over.
We do not knowingly collect personal information from children under this age. If you believe a child has provided us with personal information, please contact us.
14. Third-party websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices, content or security of those websites. You should read their privacy policies before providing them with personal information.
15. Complaints
If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.
16. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
Where changes are significant, we may take additional steps to bring them to your attention.