Privacy Policy

Last updated: 8th July 2026

Furrr a trading style of Incubated Ltd respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share personal information when you use our website, contact us, request our services, or otherwise deal with us.

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1. Who we are

Furrr is the data controller responsible for your personal information.

Company name: Incubated Ltd
Trading Name: furrr / furrr.co.uk / furrr.co
Company number: 11928696
Registered office: Asm House, 103a Keymer Road, Bn6 8ql, Hassocks, England, BN6 8QL

If you have any questions about this Privacy Policy or how we use your personal information, please contact us using the details above.

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2. The information we collect

We may collect and use the following types of personal information:

  • your name;
  • email address;
  • telephone number;
  • postal address;
  • details of your enquiry or service request;
  • information you provide through our website forms;
  • records of communications with you;
  • payment and billing information, where relevant;
  • technical information, such as your IP address, browser type, device type, operating system and website usage information;
  • cookie and analytics information, where you have allowed this.

We only collect the information we need for the purposes explained in this Privacy Policy.

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3. How we collect your information

We collect personal information when you:

  • submit a website form;
  • contact us by phone, email, post, live chat, social media or other means;
  • request a quote, booking, call-out or service;
  • buy goods or services from us;
  • sign up to receive marketing communications;
  • through third-party marketing agencies;
  • use our website, including through cookies and similar technologies.

We may also receive information from third parties where necessary to provide our services, such as payment providers, booking platforms, vets, contractors or professional advisers.

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4. How we use your information and our lawful basis

Under UK data protection law, we must have a lawful basis for using your personal information. The lawful basis depends on why we are using your data.

PurposeType of informationLawful basis
To respond to your enquiry Name, contact details, enquiry details Legitimate interests or steps before entering into a contract
To provide goods or services Name, address, contact details, service details Contract
Managing your payments Name, contact details, payment details, Contract
To take payment and manage invoices Payment, billing and transaction information Contract and legal obligation
To keep business and accounting records Customer, invoice and transaction records Legal obligation
To improve our website and services Website usage and enquiry information Legitimate interests
To keep our website secure IP address, device information and security logs Legitimate interests
To send marketing communications Name, email address, marketing preferences Consent or, where permitted, legitimate interests
To use analytics or marketing cookies Cookie identifiers, device information and website usage Consent

Where we rely on legitimate interests, we only do so where we believe our interests are not overridden by your rights and freedoms.

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5. Marketing

We will only send you marketing emails or messages where we are legally allowed to do so.

Where required, we will ask for your consent before sending marketing communications. You can withdraw your consent or opt out of marketing at any time by using the unsubscribe link in our emails or by contacting us.

We will not sell your personal information to third parties for marketing purposes.

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6. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies are strictly necessary for the website to work. These do not require consent.

Other cookies, such as analytics, advertising, tracking or preference cookies, will only be used where you have given consent through our cookie banner or cookie settings.

You can change or withdraw your cookie consent at any time by using the cookie link in the footer of our website.

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7. Who we share your information with

We may share your personal information with trusted third parties where necessary, including:

  • vets, contractors or service providers who help us deliver our services;
  • website hosting and IT providers;
  • payment processors;
  • email, CRM or booking system providers;
  • accountants, legal advisers and other professional advisers;
  • regulators, law enforcement or public authorities where legally required.

We only share personal information where necessary and require our service providers to protect it appropriately.

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8. International transfers

Some of our service providers may process personal information outside the UK.

Where this happens, we will ensure appropriate safeguards are in place, such as an adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.

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9. How long we keep your information

We only keep personal information for as long as necessary.

Typical retention periods are:

Type of informationRetention period
General enquiries Up to 12 months after the enquiry is resolved
Customer and service records Up to 6 years after the end of the customer relationship
Accounting, invoice and payment records Up to 7 years to comply with tax and accounting requirements
Marketing records Until you unsubscribe or withdraw consent
Cookie consent records Up to 12 months, or as required by our consent management system
Website security logs Up to 12 months unless needed for security investigation

We may keep information for longer if required by law, to resolve disputes, or to protect our legal rights.

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10. How we protect your information

We use appropriate technical and organisational measures to protect personal information, including:

  • HTTPS encryption on our website;
  • access controls;
  • password protection;
  • secure systems and software;
  • staff access limited to those who need it;
  • backups and security monitoring where appropriate.

No system is completely secure, but we take reasonable steps to protect your personal information against loss, misuse, unauthorised access, disclosure or alteration.

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11. Your rights

Under UK data protection law, you have rights over your personal information. These may include the right to:

  • access your personal information;
  • correct inaccurate or incomplete information;
  • request deletion of your information;
  • restrict how we use your information;
  • object to certain uses of your information;
  • request transfer of your information;
  • withdraw consent where we rely on consent;
  • object to direct marketing;
  • ask for a review of automated decisions, where applicable.

To exercise your rights, contact us at [insert email address].

We may need to verify your identity before responding. We will normally respond within one month.

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12. Automated decision-making

We do not use your personal information to make decisions that have a legal or similarly significant effect on you using solely automated means.

If this changes, we will update this Privacy Policy and explain what decisions are made, what information is used and your rights.

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13. Children

Our website and services are intended for people aged 16 and over.

We do not knowingly collect personal information from children under this age. If you believe a child has provided us with personal information, please contact us.

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14. Third-party websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices, content or security of those websites. You should read their privacy policies before providing them with personal information.

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15. Complaints

If you are unhappy with how we use your personal information, please contact us first so we can try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator for data protection.

ICO telephone: 0303 123 1113
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16. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.

Where changes are significant, we may take additional steps to bring them to your attention.